German luxury car maker Mercedes-Benz today announced the launch of 4,022 new Mercedes-Benz cars for the January-March 2022 period. The company recorded a 26% growth in the first quarter of 2021, supported by bullish sales and market recovery backed by new product launches, the ‘Direct to Customer’ sales model – ROTF, flexible financing programs and an uninterrupted universal luxury experience created for customers. Overall positive customer sentiment.
Q1 sales growth has also been achieved against the backdrop of persistent semiconductor shortages, global supply chain challenges and rising operating costs for the company. Mercedes-Benz ended Q1 2022 with the highest order bank of 4000+ units as it seeks to build more cars and reduce the current waiting list for its products.
Martin Schweinke, Managing Director and CEO of Mercedes-Benz India, commented, “We have laid a strong foundation for exciting, long-term sales recovery by achieving our sales performance in Q1 2022. This achievement becomes significant in the context of the ever-increasing headwinds such as semiconductor shortages, global supply chain disruptions and rising input costs. “
He added, “The Q1 performance strongly reiterates the luxury experience offered by Mercedes-Benz and the clear choice of customers for the brand’s leading position in the Indian luxury market. Irresistible customer feedback can be attributed to a fine combination of our superior product portfolio and an enhanced retail experience implemented through ROTF, which provides complete value transparency and a seamless all-channel experience. “
“We will keep the market excited in Q2 by introducing superior experience in the field of most desired products and retailers,” he said.
“With the highest order bank in our history, we are confident that this growth momentum will continue in the coming months. However, we sincerely apologize for the delay in delivery to our customers due to the ongoing challenges in the global supply chain. Our top priority is to deliver our cherished Mercedes-Benz to our customers as soon as possible and to significantly reduce the waiting time. ” Schwenk added.
For Mercedes, the E-Class LWB sedan remains the best-selling model for the Mercedes-Benz in Q1 2022, with GLC remaining behind the best-selling SUVs, GLA and GLE luxury SUVs.
Mercedes-Benz has received a positive response to new models launched in 2021, with strong demand for the A-Class limousine, the E-Class LWB, and the new GLA. The carmaker also saw huge demand for the new S-Class, which won the ‘Luxury Car of the Year’ award across the platform, including ICOTY 2021. AMG and the super luxury car portfolio grew 35% in the first quarter of 2022.